As global director of culture and community at Twitter, God-is Rivera elevates the underrepresented by inviting them to discussions, amplifying, and listening. Her goal is to improve the online experience for people from marginalized communities and help the executives at Twitter understand what’s happening with them and how to protect them, so they stay with the platform. In 2021, she ran a powerful campaign that reproduced #BlackLivesMatter tweets on billboards near George Floyd protests.