Snap Inc. – the company behind Snapchat – is making big efforts to develop original, short-form, mobile content to keep the attention of its teen and early 20s demographic and Vanessa Guthrie is leading this charge. She took on the role of Head of Original content in July of this year, while much of the world was staying home due to the pandemic, and has been building out shows and adding augmented reality and immersive programs at a dizzying rate, with original programming that rolls out new episodes fast, sometimes every 48 hours.