Have you considered switching to T-Mobile lately? That’s the effect the compelling arguments Mike Sievert’s team – when he was President and COO of the business – had on all of us. With innovative market strategies and wildly customer-focused support teams, the company became hard to resist. Last year, he took over as CEO and, under his leadership, overtook AT&T to become the number two wireless provider in the US (behind Verizon) and created a nationwide standalone 5G network.